There's a common misunderstanding about posting on social media for your business - and it's a trap I fell into as well. I'm going to take a wild guess that not many of your leads come via a DM or comment on your social media. Yet, you get good engagement with thoughtful comments. That doesn't mean your content isn't working, it means that social media is doing a completely different job to the one you might be assuming it's doing. SOCIAL MEDIA SHOULDN'T BE YOUR MAIN SALES

A lead magnet shouldn't just be something you put on your website to appear helpful or generous. It should be one of the most strategic tools in your entire sales system, and when it's working properly, it does three very specific jobs at once: It attracts the right person. It gives them a quick win. And It leads them naturally towards your paid offer.

A well-written nurture sequence does something really valuable: it keeps you in front of your leads consistently, without you having to show up manually every single day.

If you're starting January being bombarded by "New Year, New Me" messages - and it feels forced or over-hyped, I don't think you're alone.