LEAD GENERATION FUNNELS
Lead generation funnels that turn interest into conversations.
This is the hands-on, visible part of the process. The digital assets that you present to the public and catch the leads your business is generating.
We're talking lead magnets like quizzes, templates, PDF guides, e-books, and the landing pages and automated emails.
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When I create your sales funnel I take your existing branding and images and use it to showcase you in the right way. But we don't want something that just looks pretty - everything is built with intention and has a purpose, tied back to your customer journey map and designed to take those that are curious to convinced.
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This is an illustrative funnel
WHAT I BUILD
The elements that make up your funnel.
Every funnel is different, but the elements within it all fall within the same pattern.
Lead Magnet
Guides, e-books, checklists and templates that demonstrate your expertise and give your audience something of value. Often, but not always, free.
A more complex lead magnet might be an interactive quiz, with personalised results.
Landing Page
A focused page, that looks like a webpage, designed to convert. It's the page that allows you to grant access to your lead magnet - usually with a form to collect an email address. It should only ever be about one thing, with no other clickable links to any other pages.
Thank You Page
This follows when someone submits their email address. It can be a simple thank you message, or it can include an "upsell" or bump offer to engage the lead further. It can also be where they download the lead magnet, or get the link to access it.
Email Follow-Up
Automated emails that follow up after the lead has received the lead magnet (or sometimes this is how the lead magnet is delivered). There should be a minimum of three emails over a period of days that continue to engage the lead and build trust.
Sales Page
Similar to a Landing Page, the sales page is used when the lead magnet is a paid-for-service, and will include a product checkout as part of the form.
On-brand design
I take your existing branding, logos, colours, fonts, images and use them to showcase you and your business consistently, so everything feels instantly recognisable as you.
"Having her take this off my plate gave me exactly the brain space I needed.."
"The quality of Helen’s work has been outstanding. She made everything feel easy, and I couldn’t recommend her highly enough."
Jean Weir - Business Owner
Oyster Flame
COMMON QUESTIONS
Funnels, answered
What's the difference between a lead generation funnel and a sales funnel?​
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They describe the same journey from slightly different angles. Lead generation focuses on capturing interested people, while a sales funnel involves something that you sell, including a checkout.
I build both as one connected system.
What makes a good lead magnet​?
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Anything that helps your client with one specific problem. It should always focus on offering something compelling that offers real value. In my experience, interactive lead magnets such as a quiz work really well to draw people in. ​
What platforms do you build on?
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I work across a range of platforms but primarily use GoHighLevel and Funnel Sketchers (A white label of GHL). If you already have a platform that works well for you, we can continue to use that. If you don't have a CRM platform or yours doesn't do the job, I can advise you on what your best options are.
Do you write the copy / content for me?
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Copywriting isn't part of my service, as it is a whole skillset in itself. I can certainly offer a guide towards the type of content, and sometimes will give you some copy written with the use of AI, that I suggest you use as a base to help you.
if you need more help, I work closely with a trusted copywriter that can work with you directly.
What does it cost?
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Every project is bespoke and priced depending on requirements. The Interactive Pricing Tool gives you an indicative guide, and I'll send a tailored quote after our first conversation.
Ready to give your leads somewhere to go?
Book a free discovery call and we'll talk about what you already have, what's missing and where a funnel would make the biggest difference.
Prefer to explore first? Try Milo or the interactive pricing tool.
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But if you still have questions, please do ask - there is no hard sell or obligation.