Sales funnel, lead nurturing and automation, in plain English.

Quizzes have had something of a glow-up in the online business world and so it's no surprise that the social media gods have made the algorithm favour this type of content. I'm not talking about the kind of quiz you might have got in a women's weekly, naturally it needs to be focussed on your business. But built properly, a quiz is one of the most effective lead generation tools available to you right now, consistently out-performing a PDF style guide or similar. Here's why

There's a common misunderstanding about posting on social media for your business - and it's a trap I fell into as well. I'm going to take a wild guess that not many of your leads come via a DM or comment on your social media. Yet, you get good engagement with thoughtful comments. That doesn't mean your content isn't working, it means that social media is doing a completely different job to the one you might be assuming it's doing. SOCIAL MEDIA SHOULDN'T BE YOUR MAIN SALES

One of the nicest things a client ever said to me was "I don't know how you do it, everything just seems to happen at the right time." It was a lovely compliment, but in my head I was thinking "you're not supposed to know, I designed it that way" A smooth client experience never happens by accident - it's because someone, at some point, sat down and thought carefully about every step. This month, I want to pull back the curtain on what that actually looks like.

A lead magnet shouldn't just be something you put on your website to appear helpful or generous. It should be one of the most strategic tools in your entire sales system, and when it's working properly, it does three very specific jobs at once: It attracts the right person. It gives them a quick win. And It leads them naturally towards your paid offer.

A well-written nurture sequence does something really valuable: it keeps you in front of your leads consistently, without you having to show up manually every single day.

A well-written nurture sequence does something really valuable: it keeps you in front of your leads consistently, without you having to show up manually every single day.

It's not until you work in the world of sales funnels or other marketing activities, you realise that the word funnel isn't a universally understood term.

This week I was looking back at the chemistry calls I'd had recently, and noticed with one in particular, despite being enthusiastic in our conversation, they had gone completely silent afterwards. No reply to the follow‑up, no “not right now”, no “I’ve decided to go in another direction.” Just… nothing.

If you're starting January being bombarded by "New Year, New Me" messages - and it feels forced or over-hyped, I don't think you're alone.

December is a mix of tying up loose ends and getting ready to switch off. But it’s also when the cracks in your systems show the most.

Most business owners think the problem is lack of time or resources. But often, the real drain is buried in the way tasks flow (or don’t) through the business.

When every type of work - client delivery, admin, big-picture thinking - is fighting for the same space in your head, you lose hours to context switching.

t’s not the big strategic choices that slow you down—it’s the small, unresolved ones.Every pending decision creates friction. It clogs your workflow, drains mental energy, and keeps projects stuck in limbo. The result? You waste hours rethinking the same things instead of moving forward.