A well-written nurture sequence does something really valuable: it keeps you in front of your leads consistently, without you having to show up manually every single day.

It's not until you work in the world of sales funnels or other marketing activities, you realise that the word funnel isn't a universally understood term.

This week I was looking back at the chemistry calls I'd had recently, and noticed with one in particular, despite being enthusiastic in our conversation, they had gone completely silent afterwards. No reply to the follow‑up, no “not right now”, no “I’ve decided to go in another direction.” Just… nothing.

If you're starting January being bombarded by "New Year, New Me" messages - and it feels forced or over-hyped, I don't think you're alone.

December is a mix of tying up loose ends and getting ready to switch off. But it’s also when the cracks in your systems show the most.

Most business owners think the problem is lack of time or resources. But often, the real drain is buried in the way tasks flow (or don’t) through the business.

When every type of work - client delivery, admin, big-picture thinking - is fighting for the same space in your head, you lose hours to context switching.

t’s not the big strategic choices that slow you down—it’s the small, unresolved ones.Every pending decision creates friction. It clogs your workflow, drains mental energy, and keeps projects stuck in limbo. The result? You waste hours rethinking the same things instead of moving forward.