Email Sequences That Don’t Feel Like Spam: How to Nurture Without Being Annoying

Automated email sequences sometimes get a bad rap - especially in the AI era we are in right now. But I am a big believer in automations being human. Sounds like a bit of an oxymoron, I know but stick with me.

A well-written nurture sequence does something really valuable: it keeps you in front of your leads consistently, without you having to show up manually every single day. It builds trust, establishes your expertise, and moves people along the journey towards working with you, all while you’re getting on with the rest of your business.

In my experience, the difference between a nurture sequence that works and one that gets ignored, comes down to two things: relevance and tone.

Your emails need to feel like they were written by a human (you, ideally), and they need to actually be useful to the person reading them.

And each email should have a clear purpose, whether that’s sharing a quick tip, telling a story, answering a common objection, or simply reminding them what it is you do and who you do it for.

How to know what to include

What you include in your automated email sequences is obviously up to you but the below suggestions might give you a starting point:

• Reiterate your methods

• Share case studies

• Mini wins

• Invite reply and engagement

• FAQ's

• Comparison to alternatives

• Call to actions - invite to speak to you, join a group etc

In summary, think of your email sequence less like a sales pitch and more like a conversation you’d have over a series of coffees....

....Gradual, helpful, and building towards something.

If you would like some help to get in place some automation sequences, that keep your audience engaged, book a discovery call with me now.